Author: Publisher
In the world of industrial manufacturing—where micron-level accuracy defines outcomes and trust is built over decades—marketing is less about noise and more about credibility. For Nitika Sharma, this understanding was shaped long before she entered the manufacturing domain. Her journey began in the fast-paced digital ecosystem and gradually evolved into a purpose-driven role at the heart of precision engineering. Behind every enduring industrial brand stands a marketer who understands both people and processes. Today, as Marketing Head at Marposs India, Nitika represents a new generation of industrial marketing leaders—data-driven, technically curious, and deeply connected to shopfloor realities. Born in 1986,…
In manufacturing, marketing isn’t about flashy slogans or vague brand promises. It is about trust, accuracy, and relevance—the same values that govern decisions on the shop floor. Few professionals understand this reality better than Rahul Desale. With over 21 years of experience spanning FMCG, consumer electronics, and industrial B2B, his journey has shaped a marketing philosophy rooted in measurable impact rather than noise. Building the Foundation Outside the Factory Gate Rahul’s career did not begin with CNC machines or metrology systems. His early years in FMCG and consumer electronics sharpened his understanding of hard sales, channel management, and brand discipline.…
Some marketing jobs start in boardrooms and brand guides. Rohan Tonde’s path started on the shop floor, where machines break down, quality goes down, and choices have effects. That early experience led to a philosophy that still guides his work today: in industrial B2B, trust is developed long before branding starts. This grounding has helped him become one of India’s manufacturing ecosystem’s most process-driven marketing leaders. Learning Marketing in the Right Places Rohan has been working in industrial B2B sales and marketing for more than ten years. Before he led marketing teams, he sold machine tools & allied manufacturing solutions…
One way to increase productivity and reduce life-cycle costs Marposs offers innovative technologies for machine, tool, and process monitoring, as well as process control across all types of forming, stamping, and forging machines. These monitoring systems also enable faster machine setup, improved efficiency, and higher overall productivity. Find the advantages of BRANKAMP in Forming Industry. Detect overload conditions and automatically stop the machine to prevent damage and unplanned downtime. Continuous Monitoring of tooling (dies and punches) in forging, fastener, and stamping applications to ensure consistent performance. Detect quality defects in real time, enabling immediate corrective actions and ensuring High quality…
In an industry where success is measured in microns, speeds, and tool life, there are leaders whose impact goes far beyond numbers. Mahesh Zore, Technical Director of VP Tools, Kolhapur, is one such individual. Rarely in the spotlight, he is widely recognized within the organization and by customers as the “silent architect” behind VP Tools’ engineering excellence. His journey is not merely about machines and processes, but about discipline, philosophy, and an uncompromising pursuit of perfection that has helped transform VP Tools into a globally respected cutting tools manufacturer. Joining at a Defining Crossroads When Mahesh Zore joined VP Tools…
For decades, the rhythmic “thud” of the stamping press was the heartbeat of Indian shop floors—a sound synonymous with raw power and manual grit. But as we enter January 2026, that heartbeat has become a data stream. The traditional image of metal forming—a process once defined by heavy grease and trial-and-error—is being replaced by “Metal Forming 4.0.” Driven by the National Manufacturing Mission (NMM) and the push for Viksit Bharat, Indian manufacturers are no longer just “hitting metal”; they are orchestrating precision movements guided by artificial intelligence, real-time sensors, and digital twins. From the automotive hubs of Pune to the…
CY CARBIDE MFG. CO., LTD. has been at the forefront of tungsten carbide innovation since 2003, providing high-performance hard materials, carbide inserts, and cermet solutions that empower manufacturers and industrial partners to achieve superior productivity and durability. With a comprehensive product lineup and deep material expertise, CYC is a trusted partner of global leading brands with demanding applications across sectors such as metalworking, mining, construction, oil & gas, die & mold, woodworking, and so on. What CYC Provides? A Full Spectrum of Precision-Tuned Carbide Products Carbide Hard Materials including solid carbide rods, carbide helical rods, carbide straight coolant rods, preforms,…
Kennametal India will participate in EXCON 2025, South Asia’s largest construction equipment trade show December 9-13, 2025 at the BIEC Exhibition Grounds in Bengaluru. The company will present a comprehensive lineup of road rehabilitation, foundation drilling, surface mining tooling systems and engineered wear-protection solutions designed to enhance performance, productivity and equipment life across diverse applications. In the foundation drilling category, Kennametal will display a range of conical tools, weldable teeth quick-change systems, holders, sleeves and installation/removal tools for pile boring tools and diaphragm wall cutters, all built to perform in demanding geological conditions. For road rehabilitation, the company will highlight…
With growing global demand for natural gas, and a move towards hydrogen as a green power source, Armstrong Fluid Technology has a dedicated division called Armstrong Industrial: Gas that brings energy-efficient pumping solutions to a range of industry sectors. According to Michael Cline, general manager of Armstrong Industrial, the company’s modular packaged engineering solutions offers high quality innovations for heat management in natural gas networks, green hydrogen production and hot water process loops. Many data centre operators, for instance, are wanting to move over to hydrogen for cleaner energy – which they are considering producing on site. “Armstrong’s depth of…
BENGALURU, November 7, 2025 – Kennametal India Limited has announced a strategic capital investment of INR 680 million for a greenfield project aimed at expanding the capacity of its Machining Solutions Group (MSG) business in India. This expansion is designed to capitalize on India’s robust growth across key sectors such as transportation, energy, aerospace & defense, and earthworks. The investment will strengthen MSG’s ability to deliver advanced CNC machining solutions that address complex manufacturing challenges. A core division of Kennametal India, MSG operates under the brand name WIDMA®, established in 1984. Today, WIDMA® offers a comprehensive range of manufacturing technologies—from…
